ICICI - 'Reliance' of Banking

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Dont be surprised...you will be seeing more space being dedicated to ICICI bank on by blog now that i have joined ICICI bank. And the way ambani brothers are fighting its better I hedge my risk...toomuch exposure to single company Reliance might ruin me...;)

And frankly I believe ICICI bank is as big a success as Reliance. In the last few days heared the story about how none of the Harvard students suggests ICICI to move into retail after reading the case study. Wellto be frank i might have done the same. What they have done is something which couldnt have been dreamt off. They have brought about revolution through ATMs as Reliance would be doing with optic fibre. They have "commoditied" banking products like Reliance has been doing with petrochemicals.

Business strategy of both the company is quite similar....
1. Operate on low margin high volume. Model which none of the multi nationals have been able to appreciate ...maybe bcoz they belong to counties with sparse population
2. Use the latest technology and donot underestimate the customers in terms of acceptability of technology
3. Speed....ICICI bank's '90 day rule' is as commemdable as dhirubhai's infectious impatience

Now ICICI is moving international....bold? foolhearty? Well my money is on ICICI!!!