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Business Today (BT) is anyday better in terms of looks, paper quality etc. But when it comes to content I believe Business World (BW) beats Business Today hands down. (My short stint at BW is not coloring my views – infact they never published my article and that may have prompted me to talk negative about them).
What BT does is that it provides news, while BW provides views and really good views. Regular column writers of BW are just unmatchable – Niranjan when it comes to economics (Swamminomics in TOI is an equal competitor), Ashok Desai when it comes to government policy, Mahesh Bagchi for management & leadership in corporate world, Mala for Technology and my favorite Mahesh Murthy for Entrepreneurship & Vision. BT doesn’t have even a single column writer who can match any one of them. What they end up doing is - hire some market research organization –data collection – number crunching – and lo the product is ready…Top ten banks, top ten companies, Top ten recruiters, Top ten B School, Top ten software company. …Come-on BT this is not journalism –its like selling soaps. And because this sells the disease is spreading to BW and others too.
Decide what you want to be – Ekta Kapoor & her soap operas or CNBC/ Discovery of the world.
What BT does is that it provides news, while BW provides views and really good views. Regular column writers of BW are just unmatchable – Niranjan when it comes to economics (Swamminomics in TOI is an equal competitor), Ashok Desai when it comes to government policy, Mahesh Bagchi for management & leadership in corporate world, Mala for Technology and my favorite Mahesh Murthy for Entrepreneurship & Vision. BT doesn’t have even a single column writer who can match any one of them. What they end up doing is - hire some market research organization –data collection – number crunching – and lo the product is ready…Top ten banks, top ten companies, Top ten recruiters, Top ten B School, Top ten software company. …Come-on BT this is not journalism –its like selling soaps. And because this sells the disease is spreading to BW and others too.
Decide what you want to be – Ekta Kapoor & her soap operas or CNBC/ Discovery of the world.
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