Thursday, November 02, 2006

Revolution every 4 years

The thing that separates Reliance from any other company is its ability to enter & revolutionize a new sector every 4th year. In late nineties it was the Refinery (Jamnagar), in early 2000 it was Infocomm, then Oil and Gas exploration and now Reliance Retail (Reliance Retail initial pictures below). Next would be Mega cities (SEZ).


Added to that, they are bringing down the ‘new revolution time’ with each project. Currently they are working on 5 mammoth projects - mammoth for any company anywhere in the world.
1. Reliance Retail (Rs. 27000 crores)
2. Reliance SEZ (Rs. 50000 crores)
3. Reliance Oil & Gas exploration (Rs. 35000 crores)
4. Reliance Gas pipelines (Rs. 15000 crores)
5. Reliance Jamnagar Export Refinery (Rs. 27000 crores)

Which company in the world can take up the project of building world’s third biggest refinery in record target time and still manage to leave it on auto pilot? I doubt even Exxon and Cevron of the world can do that. But for Reliance’s top management its “been there done that”. They have bigger things to concentrate on.

In my earlier article (Stretch & Leverage ) I have mentioned – ‘They operate on the general military philosophy that no matter how strong you are you never open too many fronts for war. And when at war your best people are out there fighting the war while home affairs can be looked into by lesser mortals.’ Today they are so confident that they are opening 5 fronts at a time. It’s this “guts” that separate Reliance from others. Only other company which I believe can match up with Reliance in terms of “Guts” is Google - which also has a habit of creating revolutions at regular interval.

P.S - Writing the word Revolution with ‘s’ in the end is making me wonder whether I am using the word revolution too loosely but then I believe calling these projects anything less than revolution would be insult to these projects.

No comments: